IRFI 東京工業大学国際先駆研究機構 IRFI 東京工業大学国際先駆研究機構



Upcoming Lecture + Mini-Workshop on 9th January, 2024 -“Psychology-Driven Interaction Design”-

Dr. LIU Wei


We will organize a lecture and hands-on experience session on “Psychology-Driven Interaction Design” by Prof. Wei Liu, who has joined our university as a specially appointed associate professor under the WRH program.
All students are welcome to join, so please spread this info in your labs and join us!


:丸い画鋲:Prior registration is required to participate! Register here:丸い画鋲:


  • Date: January 9, 2024 (Tuesday), 13:00-14:30
  • Location: EEI Building (North Building 3), 1st Floor, Multipurpose Hall
  • Speaker: Wei Liu ( UX Program Director, Associate Professor, Faculty of Psychology, Beijing Normal University, China
  • Language: English
  • Abstract & Bio:

Title: Psychology-Driven Interaction DesignAbstract: In this lecture, we will explore the intersection of psychology and interaction design, emphasizing its importance in creating intuitive and engaging user experiences. Students will be introduced to the application of psychological theories in understanding and predicting user behavior, which is essential for designing effective and user-friendly interfaces. The presentation will highlight key aspects such as cognitive load theory, demonstrating how users process information, and the impact of emotional design in enhancing user engagement. We will dive into concepts like user motivation and behavior, guided by principles from behavioral psychology, to understand how users interact with technology. Featuring real-world examples, this lecture aims to illustrate the transformative power of integrating psychology into design.Bio: Wei Liu is an associate professor and the director of the UX master program at the Faculty of Psychology at Beijing Normal University, a Fulbright research scholar at the Center for Design Research (CDR) at the School of Engineering at Stanford University, an adjunct associate professor at the department of the Computer Graphics Technology (CGT) at the Purdue Polytechnic Institute at Purdue University, an adjunct research fellow at the School of Design and Architecture at Swinburne University of Technology, the director of the Center for Design Psychology Research (CDPR) at the Beijing Design Society.


Department of Transdisciplinary Science and Engineering
School of Environment and Society
Takumi OHASHI (Associate Professor)

Related links:
【WRH】IRFI welcomes newly appointed Prof. Wei LIU to Tokyo Tech!(News)



  • R3-23, 4259 Nagatsuta-cho,
    Midori-ku, Yokohama, Kanagawa 226-8503, Japan
  • E-mail:
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